B2Believe
B2Believe
LinkedIn Conference
B2Believe
B2Believe
LinkedIn Conference
LinkedIn Case Study
B2Believe
An Experience of Connection, Celebration, and Creation. This past spring, LinkedIn and the #B2Believe conference embarked on a path to actively seek and connect with others, celebrate shared victories and explore future possibilities in the world of B2B marketing. Chris Di Cesare along with Brett Bailey and his amazing team led the creative for show look, keynote speakers and more!
B2Believe
“The case studies we’ve delved into are a testament to the innovation and synergy between LinkedIn and our partners. Together, we’re setting new benchmarks and achieving remarkable results in the B2B space. ”
Project Overview
B2Believe is LinkedIn’s flagship B2B marketing event. Launched in San Francisco in November 2022, It is designed to revolutionize the landscape of B2B marketing through thought-provoking sessions and insightful discussions. With that, a need for engaging content and show look was needed to convey the messages of the keynote speakers and implement the newly designed style guide for the event while reinforcing LinkedIn’s existing brand.
This large-scale, in-person event serves as a catalyst for change, with LinkedIn leading the industry conversation on B2B marketing.
Creative Process
1. Concept Development
Our goal was to create an engaging experience that would resonate deeply with attendees. We aimed to foster a sense of connection, celebration, and innovation, reflecting the dynamic spirit of the B2B marketing community.
2. Design Elements
Show Look: We worked with the talented people at the Bait Shoppe that designed the style guide for the conference. We evolved those designs into motion, ensuring it was visually engaging and aligned with LinkedIn’s brand identity. This included stage designs, backdrops, and visual themes that created a cohesive and inspiring environment.
Keynote Speakers: We designed and animated keynote scripts for speakers who could provide valuable insights and inspire the audience. The presentations were crafted to be both informative and motivating, while crafting visuals that aligned with their talking points .
Way Finding: Schedules and a welcoming board located at the entrance and six different levels of the venue were strategically placed. The visuals that were created enhanced the theme of the show while informing the attendees of timelines
3. Collaboration
Working with LinkedIn was a key aspect of the project. Their expertise and resources into the B2B world were instrumental in bringing our vision to fruition. This collaborative effort ensured that every detail was meticulously planned and executed, resulting in a seamless and impactful event.
4. execution
On the day of the conference, our team managed the event’s flow, ensuring that everything from the visual presentations to the keynote speeches ran smoothly.
Outcome
This case study exemplifies our ability to create engaging, immersive experiences that resonate with audiences and achieve their intended impact. Through collaboration and innovation, we bring visions to life, connecting people and celebrating shared successes.
PRODUCTION: Command_B, Dice Creates
CREATIVE DIRECTOR: Chris Di Cesare
PRODUCERS: Carri Krohn
DESIGNS: Brett Bailey, Bait Shoppe
ANIMATORS: Brett Bailey, Tim Digulla, Scott Bartholomew, Emmett Feldman, Jeremy Milford
Milwaukee Bucks
CASE STUDIES
To uncover the most brilliant strategies and creative solutions by translating our discoveries into novel ideas and unexplored opportunities. Our journey propels us forward without hesitation, avoiding the redundancy of traversing well-trodden paths or replicating work already accomplished.
Milwaukee Bucks
CASE STUDIES
To uncover the most brilliant strategies and creative solutions by translating our discoveries into novel ideas and unexplored opportunities. Our journey propels us forward without hesitation, avoiding the redundancy of traversing well-trodden paths or replicating work already accomplished.
Classic Jersey Case Study
Milwaukee Bucks SET DESIGN
My contribution to the Famous Group for the “Classic Jersey” open was to design a set that celebrated the purple jerseys from the mid 90’s era Bucks, who’s big-time ballers included the likes of Sam Cassel, Glenn Robinson and Vin Baker. In doing so, I worked with set designers and the team at the Bucks in gathering memorabilia from that era. Though medium in size, the room came to life in one that mimicked a 90’s sitcom set achieved through lighting, selected thrift store finds and classic video games. This made it one of the more enjoyable shoots for the current players as they strolled through the set reliving some of that 90’s basketball magic.
Retro Jersey Night Video
“The feel is just right and gonna be cool to play in these. Definitely my favorite so far.”
Project Overview
For this project, the Famous Group and I embarked on a nostalgic journey to design a retro sitcom-style set where the players of the Milwaukee Bucks would be filmed interacting with memorabilia from the 1990s Bucks team in this space. The goal was to create an engaging and fun environment that would evoke fond memories and celebrate the team's history. The video will be shown on "Retro Jersey Night" before the game to celebrate the team's new old-style jerseys inspired by the Bucks' look from thirty years ago.
Creative Process
1. Concept Development
We began by researching the 90s era, focusing on the cultural and aesthetic elements that defined that period. The goal was to create a set that would resonate with both players and fans, blending sports history with the vibrant pop culture of the time.
2. Design Elements
Framed Jerseys: Iconic jerseys from the 90s Bucks team were prominently displayed, serving as a visual anchor for the set.
Jukebox: A classic jukebox filled with mid-90s hip-hop tracks added an authentic audio element that kept the players loose while providing a relaxed fun environment while shooting.
Video Games: Retro video game consoles and cartridges were included for the players to play capturing the spirit of 90s gaming culture.
Pennants and Souvenirs: Vintage pennants and a souvenir clock adorned the walls, adding to the nostalgic atmosphere.
3. Set Construction
The set was designed to be reminiscent of a 90s college dorm or lounge room, with bright colors, vintage furniture, and period-appropriate décor. The furniture that screamed 90’s was sourced from a nearby thrift store in Milwaukee.
4. Filming
The interactions on set were filmed and edited to capture the playful and nostalgic spirit intended. The set and theme were fully embraced by all players on the Bucks giving way to a collaborative effort that involved ad libbing and personalized comedic approaches.
5. Game Night Presentation
The final video was played during the starting line-up for “Retro Jersey” games, creating a unique and entertaining experience for fans. It offered a refreshing departure from the modern jerseys and reminded viewers of the rich history of the Milwaukee Bucks.
Outcome
The project was a resounding success, resonating deeply with fans and players alike. The retro sitcom set not only celebrated the team's history but also provided a fun and engaging way to connect with the past. The positive feedback highlighted the effectiveness of blending nostalgia with modern entertainment, making throwback jersey night a memorable experience for all.
Happy to have worked with the Famous Group, a fan engagement company that for over 20 years has created immersive live event experiences for Fortune 500 brands, professional sports leagues, esports, concerts, festivals and retail environments.
the Famous Group
PRODUCTION: the Famous Group
CREATIVE DIRECTOR: Hemu Karadkar
PRODUCERS: Dustin Sussman
DESIGNS: Brett Bailey
ANIMATORS: Brett Bailey, Guthrie Belfiglio
Los Altos Museum
LOS ALTOS MUSEUM
MAKING CONNECTIONS
Los Altos Museum
LOS ALTOS MUSEUM
MAKING CONNECTIONS
Los Altos Museum Case Study
LOS ALTOS MUSEUM
Making Connections: Stories from the Land delivers an immersive, interactive multimedia experience of local history. Take a tour through the hills, creeks, valley and town as you learn about the events that transformed the landscape and the people who shaped this area. The task was to implement SYFN Labs’ carefully curated designs and implement them into motion and interactivity.
Los Altos Museum
“There are so many fascinating and untold stories in our cities, our towns, our neighborhoods. That’s certainly the case in Los Altos. I’m so glad our County could support this extraordinary new effort—21st-century technology connecting us to days gone by.”
Project Overview
In this project, we crafted a museum exhibit in Los Altos, California, that journeys through the history of the region. From the first inhabitants to the pioneers who transformed the Valley of Heart’s Delight into the tech hub of Silicon Valley, this exhibit connects visitors to the past and present while inviting them to imagine the future.
Creative Process
1. Concept Development
The vision was to create an engaging experience that would seamlessly blend history with modern technology. We aimed to engage visitors through interactive elements that bring the rich heritage of Los Altos to life.
2. Design Elements
Photographs and Videos: A collection of carefully curated photographs and videos provided a visual narrative, showcasing the evolution of the region from its early days to the present.
Recorded Voices: Authentic voices from different eras narrated stories, adding a personal touch and connecting visitors emotionally to the history.
Authentic Artifacts: Genuine artifacts were displayed beautifully, offering a physical link to the past and enhancing the authenticity of the exhibit.
3. Interactive Features
With the swipe of a screen and the touch of a button, visitors could delve into various aspects of Los Altos' history. These interactive touch screens ensured an engaging and educational experience, appealing to a wide audience.
4. User Experience
The exhibit was designed to be intuitive and user-friendly, encouraging exploration and discovery. The integration of modern technology with historical artifacts created a dynamic and immersive environment that captivated visitors.
Outcome
Visitors were deeply engaged, finding the interactive elements both informative and enjoyable. The exhibit not only educated but also inspired visitors to reflect on the past and envision the future of Los Altos and Silicon Valley.
This case study highlights our commitment to creating exhibits that are not only educational but also immersive and interactive. By blending technology with storytelling, we create experiences that connect visitors to history in meaningful ways.
PRODUCTION: SYFN LABS
CREATIVE DIRECTOR: Justin Gelinas
PRODUCERS: Lynda Greenberg
DESIGNS: Jason Hammel
ANIMATION: Brett Bailey